Corporate Philosophy

Corporate Philosophy
Striving to create new value and contributing to a future full of dreams

– Let’s create “Products and technology and services” that give comfort and inspiration to the people of the world and contribute to building a society full of prosperity and happiness. –

Employee representatives from each age group gathered to discuss what types of values will be the basis for engaging in their work, and in what types of business areas they will be engaging in for creating new value, in order for each and every person to feel happiness and for the continued growth of the team (group).

  1. The Fukoku group will strive to reach 100 years of business and strive to be a “leading business in creating new a value” that values the founding spirit of “Yes, We Do!” (Let’s challenge something new together!).
  2. We will contribute to building a society full of prosperity and happiness by creating and providing “ Products and technology and services” that give comfort and inspiration to the people of the world.

Base on the directions of these two ideas, the Fukoku Group has adopted the corporate philosophy of “Challenge to create new value.”


Corporate Spirit
“Yes, We Do!”


(Let’s challenge something new together!)

– Let’s do it, let’s make a challenge, Nothing can be achieved without trying, Let’s create new strength and ability through trial and perseverance. –

Eiichi Kawamoto, the founder of our company, paid careful attention to the specific needs of customers, and in order to respond to those needs, he put together the necessary information, knowledge and people, bringing out the best in everyone, while repeatedly going through trial and error. And in order to respond to customer needs, he did his best to persevered and created with his employee’s new technology, new manufacturing processes and new value.

The Fukoku group will strive to reach 100 years of business and strive to be a “leading business in creating new a value” that values the founding spirit of “Yes, We Do!” (Let’s challenge something new together!).

The rallying cry was “Yes, We Do!” (Let’s challenge something new together!).

Through the development of the business of the Fukoku Group, we have felt the importance in openly challenging ourselves and taking bold steps, the satisfaction of producing new technology, as well as the joy of contributing to the developing of society by making thinks, we will continue to value in the future this spirit that has been passed down to each Fukoku employee across generations.


Management vision for 2023
(Where we want to be in 10 years)


A Company striving for a better tomorrow with the participation of all employees
A Company that values the global environment and evolves along with society

The form we should strive to be is a company where each and every employee finds joy in building a better today and a better tomorrow and that challenges to bring out the best in all of our employees to create as a team new value.

The Fukoku group will strive to reach 100 years of business and strive to be a “leading business in creating new a value” that values the founding spirit of “Yes, We Do!” (Let’s challenge something new together!).

The rallying cry was “Yes, We Do!” (Let’s challenge somethIn additional, we will provide the world with high quality, long-lasting, energy-saving and resource-saving products and services and evolve along with society through corporate activities that value the global environment


Pillars of Our Management Strategy for 2023
Expanding business with a global point of view


Pursing product quality and the improvement and reformation of the environment using local resources
Developing next generation technology and new business
Creating an enjoyable working atmosphere

We put together the specific activities to become “a company striving for a better tomorrow with the participation of all employees” and “a company that values the global environment and evolves along with society” that were raised in the management vision into 4 management strategies.

We raised 3 strategies of “Expanding business with a global point of view” “Pursuing products quality and the improvement and reformation of the environment using local resources” and “Developing next generation technology and new business” as business strategies, and in order to carry out these strategies, we believe that “Creating an enjoyable working atmosphere” is an indispensable element and raised it as one of the pillars of our management strategies.